Consumer Goods & Retail
New Sales Channels
New Business Models
Enhanced Customer Experience
Direct to Consumer
Application / Integration Architecture
Data / Information Architecture
Technology Architecture / Cloud & Legacy Migration
Introducing a new strategy enforces a change. throughout the whole company. We support in preparing, managing and reinforcing change.
CRM / Customer 360
Create a unified profile to understand the needs of your customer and respond to him throughout the entire customer journey.
Either way a company is already a product leader or excels in operational excellence, customer intimacy becomes crucial. For both, FMCG and SMCG, challenges around the sales channels wholesale, retail, and e-commerce are considered with the aim to make it an end-to-end omni-channel with a 1-to-1 customer journey.
Action areas for B2B2C
- Key Account Management
- Trade Promotion Management
- Retail Execution & Retail Analytics
- B2B Commerce & Portals
- B2B Marketing
Action areas for B2C
- B2C Marketing & Customer Data
- Customer Apps & Portals