Mastering digital challenges
Companies are constantly facing new challenges, not least in the fields of marketing, sales and customer services. These three areas respresent the Customer Dialogue, starting from the expression of interest to customer advice, sales and customer service. Additionally, they compose crucial aspects in terms of decision-making and customer satisfaction.
In the past, companies were forced to overcome barriers resulting from missing calculability and manual processes by using spiritual and imprecise methods. Things, that can nowadays be accelerated, mechanized and controlled through the correct handling of data and state-of-the-art technologies.
The formation of digital pioneering spirit
Our composition connects a multitude of disciplines in a way that leads to excellent results in the whole value-added process – that is our claim as well as our customer’s, who are purposeful and goal-oriented companies with ambitions and visions regarding the past, present, and future.
Effortfully built structures in the fields of marketing and sales that were established over the years contain a high value for future developments and deserve our appreciation. However, the processing or handling of big data are rather young subjects, and have to be integrated in the existing structures.
This concept sounds rather complex, but is in fact very intuitive. It is the entity of our team, including the experience taken from the work in big enterprises, medium-sized businesses and startups in the industries of manufacturing, services, and independant professions – businesses that have marketing and sales as their driving force.
Between Marketing and Technology
The pioneering spirit is equally reflected in Peak & Peak’s self-definition. We, Peak & Peak, see ourselves as a service provider that acts between the fields of Marketing and Technology, using a nearly unique consulting and development concept. By doing so, we have our finger on the pulse of time and solve the problems of companies who accept upcoming challenges.
“To turn new technologies into profits and growth, marketing and IT will need to change how they work — and how they work together.”– ‘Getting the CMO and CIO to work as partners’, McKinsey & Company